29 Oct How to deliver corporate health reports your Management will love
Let me guess: You didn’t get into corporate health and wellness because you love reporting did you? Wrangling data and stats into an Excel spreadsheet isn’t your favourite way to spend a spare hour, is it?
Yet creating reports is such a big part of your job. Collecting data, crunching data, putting data into charts.
You get why, of course. You understand that management needs reports on how their money is spent. Participation rates, health risk scores, results, improvements on last year – these things really matter.
And besides, you need a way to show what you already know: that your wellness program is brilliant, employees need it, and, “why, yes actually, a bigger budget would be great, thanks.”
So how can you create the reports you need without going mad?
Don’t worry, we’re not going to say: “just get a good corporate health platform”, although of course that’s part of it. (And will make your job much easier!) There’s a few other things you can do to make sure your reports really hit home.
Step 1: Figure out what you want to measure in your corporate health report
The reality is, online health platforms, and workplace health programs in general, are able to generate an enormous amount of data. Do you really need to report on the weekly steps of your IT team in Brisbane? Probably not. Do you care how many people turned up to get their flu shot? Absolutely yes.
So first, identify the metrics you want to report on. Here’s a tip for free: identify the metrics your management & senior execs care about most.
Here’s what we recommend. Make sure your reports covers these areas:
- Health risk scores (see Health Risk Assessment Results, below).
- Improvements on these health risks, year on year.
- Participation rates.
- Engagement stats. To what extent are employees using and enjoying the platform and the program?
Step 2. Find a solid corporate health platform that will collect and make sense of your data
By using a digital platform as the engine of your program, you give yourself a way to cut out the messy side of data collection. And, you give yourself a way to collect more meaningful data that proves employees are engaging in your program.
A good digital health platform will collect and report on the following:
a. Health risk assessment results
These results should include the biodata and health habits of your employees, such as:
- physical activity
- social support and life satisfaction
- depression and anxiety
- obesity, diabetes, cholesterol and hypertension.
b. Participation in challenges
If your platform includes a team or individual challenge, you want to report on participation rates, levels of engagement and employee feedback.
c. Online bookings
Report on exactly how many employees signed up for your event, be it a heart check, seminar, flu vax or any other event.
(In fact, this is useful info even before you report – if you see numbers are low in a certain area, you know to up the intensity of your promotion and marketing.)
This is something that platforms do well that’s hard to do offline.
How much do employee engage in your program, even outside of the focused initiatives such as your online health assessment or challenges? The best way to explain this is to give an example:
When one of our clients runs a health theme — let’s say its about hydration and drinking enough water at work– employees are encouraged to do certain things. Read an article, visit a landing page, fill in a survey, self report on water drinking. Each time, they do this, they earn points.
You can get traffic analytics on visits to pages, and see which aspects of the platform are the most popular, and which articles are really sparking interest. This not only gives you an indication of engagement, but also which themes and activities resonate best in your particular workplace.
Step 3. Choose the right corporate health provider
When choosing a digital health platform, you need to consider the humans behind it.
No matter how technologically superb your platform, a good report still needs human input. You need a trained and knowledgeable person to give you analysis of the figures and explanation of what they mean; and insightful recommendations, based on knowledge of your culture, your goal, and yes, your budget.
Make sure your provider doesn’t have a narrow agenda. In other words, if they mostly provide a certain type of service, say yoga and mindfulness for example, then their recommendations will push you towards yoga and meditation classes.
The wider the range of services, the more likely their recommendations are based around your needs rather than theirs.
Apart from that, you want someone to make your reports look good. You want to show management that this is a professionally managed program. A program that’s worthy of investment. And for that, you need a slick and polished report that reeks credibility.
So, in summary, to create reports your management would love, you need to: identify important metrics, find a system that handles the data and reporting and find a provider that can do this knowledgeably and helpfully.
Want to see a sample report from our the online health assessment on Activate? (It’s called MyHealthCheck). Pop your details in here and we’ll send one to you.